Rolex GMT-Master II Pepsi 126710BLRO red blue bezel watch
Rolex·Ref. 126710BLRO·Oystersteel

Rolex GMT-Master II "Pepsi" 126710BLRO

$24,964Range: $25,883 $29,450highUpdated Jul 27, 2026 · Model v1.1

Executive Summary

SignalHold

Fair Value

$24,964

30-Day

+0.6%

90-Day

+0.6%

Confidence

88/100

Analysis

Stable pricing trendWide ask-sold gap (21%)High data confidence3 independent data sourcesStrong liquidity (163 comps)

Algorithmic signal based on public market data. Not financial advice.

Fair Value

$24,964

163 comps

Ask Median

$27,850

152 listings

Sold Median

$23,040

11 results

Confidence

High

88/100

Market Trend

+0.6%

30 days

Momentum

Stable

Market Intelligence

Market Liquidity

High

172 comps across 3 sources

Last Observation

Jul 27, 2026

Most recent data point

Data Sources

Phillips
10 auctions10
Chrono24
160 listings160
Sotheby's
2 auctions2

Valuation History

Auction Results

SourceTitleSoldDate
Sotheby'sRolex Reference 126710BLRO GMT-Master II 'Pepsi' | A stainless steel automatic dual time wristwatch with date and bracelet, Circa 2019$23,040Jun 15, 2026
Sotheby'sRolex GMT-Master II 'Pepsi', Reference 126710BLRO | A stainless steel dual time zone wristwatch with date, 24-hour indication and bracelet | Circa 2022 Standard VAT applies to hammer price and buyer's premium$18,491Nov 11, 2025
PhillipsA well-preserved stainless steel dual-time wristwatc...$17,882Nov 23, 2024
PhillipsA sporty and attractive stainless steel dual time wr...$21,527May 11, 2024
PhillipsA sporty and attractive stainless steel dual time wr...$27,052Sep 12, 2022
PhillipsA highly rare and attractive stainless steel dual ti...$25,628May 9, 2021
PhillipsA fine and attractive stainless steel dual-time wris...$24,192Mar 23, 2021
PhillipsA fine and attractive stainless steel dual-time wris...$20,966Nov 29, 2020
PhillipsA fine stainless steel dual time automatic wristwatc...$27,052Nov 8, 2020
PhillipsA fine and attractive stainless steel dual time auto...$17,600Sep 2, 2020
PhillipsA fine stainless steel dual time automatic wriswatch...$38,138Jun 28, 2020
PhillipsA fine stainless steel dual time automatic wriswtatc...$24,013Nov 10, 2018

How this value is calculated

The LuxMetrix fair value blends two independent signals: what sellers are asking on marketplaces (weighted 40%) and what buyers have actually paid at auction (weighted 60%). Outliers are removed using IQR filtering, and a confidence score reflects data quality.

Read the full methodology →

Frequently asked questions

How much is a Rolex GMT-Master II "Pepsi" 126710BLRO worth?

As of Jul 27, 2026, the Rolex GMT-Master II "Pepsi" 126710BLRO (Ref. 126710BLRO) has a LuxMetrix fair market value of $24,964, typically ranging $25,883–$29,450. The estimate blends 163 live data points — 152 marketplace listings and 11 auction results — normalized to USD.

Is the Rolex GMT-Master II a good investment?

Over the last 90 days the Rolex GMT-Master II "Pepsi" 126710BLRO's fair value has moved +0.6%. LuxMetrix tracks its value daily from real auction and marketplace data so you can judge momentum rather than guess; current confidence in the estimate is rated high.

How many Rolex GMT-Master II watches are for sale?

LuxMetrix is currently tracking 152 marketplace listings and 11 recent auction results for the Rolex GMT-Master II "Pepsi" 126710BLRO (Ref. 126710BLRO).

How does LuxMetrix value the GMT-Master II?

Each fair value blends what sellers ask on marketplaces (weighted 40%) with what buyers actually paid at auction (weighted 60%). Outliers are removed via IQR filtering, prices are normalized to USD, and a confidence score reflects data quality. See luxmetrix.com/methodology.