Market Event Tracker

Discontinuations

References pulled from active production by the manufacturer. Historically, discontinued sports references appreciate 30–60% above pre-announcement prices within 90 days, then settle 15–32% above long-term baseline. LuxMetrix tracks the timeline, sources, and fair market value for each event.

Active Events

3

Brands Affected

1

This Month

3

Methodology

How we detect →
Rolex•GMT-Master II•Discontinued 4/14/2026

Rolex GMT-Master II "Pepsi" 126710BLRO

Ref. 126710BLRO

Current FMV

$24,822

Retail

$10,900

Premium

+128%

Timeline

  • 11/15/2025RumoredAD inventory pages begin removing BLRO listings. No formal statement.
  • 2/20/2026RumoredTrade press confirms Rolex told ADs no further BLRO deliveries in 2026.[1]
  • 4/14/2026AD Page Removedrolex.com product page for 126710BLRO removed during Watches and Wonders Geneva.[1][2][3]
  • 4/14/2026ConfirmedMultiple outlets confirm discontinuation; new GMT-Master II lineup announced without a red-bezel variant.[1][2]
Rolex•GMT-Master II•Discontinued 4/14/2026

Rolex GMT-Master II "Pepsi" White Gold 126719BLRO

Ref. 126719BLRO

Current FMV

$65,000

Retail

$45,950

Premium

+41%

Timeline

  • 4/14/2026AD Page RemovedWhite gold Pepsi product page removed alongside steel BLRO.[1]
  • 4/14/2026ConfirmedConfirmed discontinuation at Watches and Wonders Geneva 2026.[1]
Rolex•Submariner Date•Discontinued 4/14/2026

Rolex Submariner Date "Cookie Monster" 126619LB

Ref. 126619LB

Current FMV

$55,000

Retail

$43,400

Premium

+27%

Timeline

  • 4/14/2026AD Page RemovedCookie Monster Submariner product page removed.[1]
  • 4/14/2026ConfirmedConfirmed discontinuation at Watches and Wonders Geneva 2026.[1]

How detection works

LuxMetrix's discontinuation monitor checks manufacturer product pages (rolex.com and others) daily and records AD page removals automatically. Additional event sources include trade press (Hodinkee, Bob's Watches, Man of Many), dealer intelligence networks, and Watches & Wonders Geneva press releases. Market-based valuation uses a compressed 60-day lookback with ask-heavy weighting during the first 12 months post-discontinuation to reflect faster secondary-market price discovery.